In it for the Long Run

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Standing Out in the Food Blogging Industry – Episode 5 – The Chasing Joy Podcast

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Listen to episode 5 of the Chasing Joy Podcast to learn how Ashley of the Fit Mitten Kitchen stands out in crowded the food blogging industry.

Standing Out in the Food Blogging Industry - Episode 5 - The Chasing Joy Podcast

Ashley aka Fit Mitten Kitchen, is a popular food blogger with an expertise in making indulgent baked goods healthier (and still taste amazing.) Aside from being my scone idol, Ashley has built a strong brand that extends beyond her blog. When I think of Ashley’s brand I immediately think of beautiful, easy to follow recipes that make the best desserts a little healthier. That and the color turquoise. I’ve had a ton of requests from listeners to have a food blogger on the show. I immediately thought of Ashley because her phenomenal growth over the last two years.

On today’s episode we dive into what it takes to start a food blog and more importantly what it takes to stand out (and stay sane in the process.) This episode is perfect for anyone in the blogging world or anyone curious about what goes on behind the scenes of those mouthwatering cookie shots. I had so much fun recording this conversation. It was one of those chats that could have gone on for hours. I know that anyone who has an interest in the blogging industry will find this episode fascinating and enlightening.

Standing Out in the Food Blogging Industry - Episode 5 - The Chasing Joy Podcast

We talk about

  • How Ashley got started with blogging and eating healthy
  • How she balances staying healthy while being a regular recipe tester
  • The biggest lessons she’s learned from blogging
  • The best and worst advice she’s gotten
  • What it’s like to work with brands, as a blogger
  • Where she thinks the blogging industry is going

This Episode is Perfect for Anyone

  • Who’s in the blogging industry
  • Food bloggers looking to learn about balance and time management
  • Bloggers who are curious about what it takes to work with brands
  • Bloggers who are trying to stand out and brand themselves
  • Anyone looking to start a blog or is curious about the behind the scenes of blogging

[Tweet “Loving this insightful podcast episode about food blogging with @FitMittenKitch”]

Listen to the Episode on itunes

Links from the Episode:

Vegan Chocolate Chips Scones THE SCONES!
Triple Chocolate Avocado Muffins The most popular recipe on Ashley’s site
Purple Sweet Potato Coconut Butter Cups  Ashley’s current favorite recipe
How to Create the Perfect Pin for Food Bloggers Great for any bloggers looking to create long pins
Clean Eating: the good, the bad, the ugly Ashley’s healthy food philosophy
Standing Out in the Food Blogging Industry - Episode 5 - The Chasing Joy Podcast

Connect with Ashley

On Instagram: @fitmittenkitchen

Get Involved

Hang out with the Joy Squad on Facebook for your daily dose of health, wellness and joy filled conversation. (and you’ll get sneak peeks on new things coming to the blog and podcast first)

Want to be a Hero?

If you love the show and want to support it in some way, leave a review on iTunes. It helps get the show in front of new people.

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Reader Interactions

Comments

  1. Can’t wait for this one, Georgie! Ashley’s photos are ah-mazing and her recipes are so so good!

  2. Can Not Wait to listen to Ashley; she does stand out so much in the food blogging, and I have tried so many of her treats. My family and I have loved every single one.

  4. This is awesome, love hearing her advice – this could not come at more perfect timing, as I am going through yet another blog slump. I loved her reminder of not comparing to others, so hard not to do, but a good thing to remember!